1. Tell Your Story
Give your fans your story. People love to know the real people behind companies, so give them some personal information about you. Make it relate to your company, but also show off your personality so they can get to know you better.
Always keep yourself well updated about the progress through the sponsor ads. Check for the ads that benefit you the most; try to keep the ads that have a high click-through rate. Such measures can prove vital in deciding how much income you can earn with the help of your Facebook fan page marketing strategies
2. Have Special Offers for Fans Only
Create a special Giveaway or discount offer for people who have "liked" your Facebook fan page. This is done by using the Reveal Tab and was created by Facebook for exactly that purpose, revealing content only to people who have liked your page. Do a search on Google for Facebook Reveal Tab to get more information.
Now that you've got readers interested in your company's identity, you can move on to getting them interested in the products you have to offer. Advertise your services, your products, and anything else you can sell. Though it's important to balance the amount of sales-oriented messages you send with content-filled messages, you should at least let people know where they can go to view the products you have for sale. If you're running a special sale or offering a discount, this is also the place to let people know. Many businesses offer exclusive discounts to their Facebook fans, which is a great way to encourage people to become fans of your business and to make new purchases.
Your fan page is also the best place to let people know about your current projects. When you're getting ready to announce a new venture or product launch, show your Facebook fans how much you appreciate them by making your announcement to them first. By keeping your fans aware of what's going on with your business, you can relate to them on a more personal level and help them to feel like they are a part of the process. You can also cause great excitement among fans by hyping new products, services, and changes on your Facebook fan page.
3. Linking
Firstly, link your posts to your blog. When you make comments or posts on your Facebook fan page, try and link back to your blog as well. The best way to do this is to tell your readers about an event or interesting post you've made and direct them to your blog for more information.
Secondly, link to your Twitter and YouTube channels. Get all your social media channels into one place. Several Facebook applications allow you connect your Twitter and YouTube accounts directly to your Facebook fan page. This gives your fans an easy way to find out more about you and your company from one central location.
Thirdly, show outside links to your product or brand. If any other websites have talked about you or your product, then create a post that links to them from your fan page. Maximise the buzz about your product!
4. Ask Fans To Invite Their Friends
When someone "likes" your page ask them to tell their friends about it also. You only need a few people to do this and if they have a lot of friends you can very quickly get hundreds more people to your page. But, if you don't ask them they won't do it so don't be shy!
5. Add A Poll To Your Page
Adding a poll application to your page with a few simple questions is a great way to interact with your fans. You can structure it to find what they like about your product, what they don't like, what they want to see in your product. Use your imagination as this can be a powerful way to find out your fans needs and wants.
6. Get Fans To Talk About Your Product
Allow your fans to film a short video (30 secs) about your product or company and upload it to your page. This is an excellent way to get testimonials and keeps other fans entertained. You have full control over what you allow to be shown, but also set a few ground rules when you give your fans this opportunity.
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