Facebook Business Plan – How to Promote Your Business With Facebook

A big mistake that many entrepreneurs make when it comes to social media sites like Facebook is the belief that these sites are only useful for large companies that have big brands. In reality, Facebook can be a great small business marketing tool for business of all shapes and size.

In your strategy, you can include to use of a Facebook business plan. This social networking website is gaining so much popularity these days. There are billions of people who are using Facebook around the world. This means that with this social networking site, you will have the best opportunities of attracting more prospected customers. This is why you should include this strategy when making your Facebook business plan.



1. Starting a Facebook group.

The first strategy is to start a Facebook group. The advantage of starting a group is credibility. Set up a group that's relevant to the area of being a financial adviser that would appeal to clients. When you set up the group, clearly state your 'credo', which is a statement of purpose for what this group is all about.

Once you start the group, invite your clients to join the group. Then, visit the group daily, posting your comments, ideas and/or wealth building strategies. You'll gain credibility and your clients will gain knowledge and a closer connection with you...which means more money. Financial planning success is built on relationships.

2. Networking

The second strategy in your Facebook business plan is networking. Decide on a plan to network in specific areas. Draw up a list of groups in your niche that you can find quickly each time you go onto Facebook in order to add value, comment on and share content and information within the group discussion board and network with other group members to build relationships and exchange ideas.

Find a few business pages of leaders within your industry and become a fan of the page. By doing this you will be able to see exactly what your competitors are up to on Facebook and also who else is a fan of your business rivals. In addition, you can also comment on updates made by the fan page administrator which will be seen by everyone who follows the page, offering you free advertising in the process.

Add relevant contacts to your list by carrying out a quick search of the Facebook platform to see what type of people are out there talking about your industry. This is really simple to do but very powerful; simply type in your chosen keyword or search term into the search tab at the top right hand side of your Facebook profile page, hit the search symbol and then work your way through the results column on the left hand side of the page, providing you with search results from a range of different sources across the Facebook platform.



3. Sales

The best way to make a sale is to plan for it and with a little modification to your user profile you can set up a unique opt-in form on your profile page to offer people the chance to subscribe to more information from you about your product or service. If you want to go one better, then why not set up a Facebook page for your business and add a shopping cart facility to allow people to buy straight from your door, without ever having to leave the great land of Facebook?

Whatever you decide to do when making your Facebook business plan, remember the one rule of thumb; people don't frequent social networking sites to be sold to, so don't sell them on anything and you might be surprised how many sales you can actually make!

Using Facebook Groups To Make Your Income Online

One of the many free Internet marketing strategies that people like today in their own marketing efforts is the use of Internet marketing through Facebook groups. This is not only just a free method of generating traffic but it is also a very effective method. Once you have started generating traffic from the groups, you will just get into a steady flow of traffic and keep on using it. This article will show you how to set up your Facebook groups and how to use it effectively for making your income online.



Facebook is great for sharing something productive like finding new leads and customers. Unfortunately, you simply can not post a bunch of motivational quotes all over Faceboook every day and expect anyone to want to be your "Friend" or "Like" your business anymore. It is important that you take the time to understand these Facebook groups and their personalities. Get some Subject/Title choices that relate to their problem in life and you may catch their attention.

Below are some benefits of using Facebook groups.

1. Branding

Setting up your own Facebook groups is a great way for you to brand your business. You can easily set up the group to include your company name, address and photograph, as well as a link to your website and contact details if you so wish. This sets you apart from group members and can be quite a powerful marketing strategy.

2. Contact

After creating your own Facebook groups, you are able to contact all group members directly through the groups message members tab, as often as you like in fact with no upper limit. The great thing about this system is that it allows you to message all your group members up to 5,000 people. You can grow your group to as many people as possible, however you should keep your groups to under 5,000 people. The most important factor of having a Facebook group is the ability to message all it's members. If you can't message the members, you can't share your sales message with your target customers.

3. Web Traffic

Be entertaining and post a few topics in the group discussion board to get the conversation going in your direction. Not only will you have the opportunity to post a link to your website on the groups home page but you will also have the chance to control discussions within the group, to add content and message members with useful links to information on your company website. If you don't get a response contact the group admin and send him or her a friend request. Tell them that you have joined their group, you love it and wanted to hear what they had to say about your topic in the discussion board. Trust me, people love having their feathers fluffed and you'll get a response. If you do this well, you could see an ever increasing flow of traffic to your website.



4. Sales

Facebook groups are a great tool to help you build your business on Facebook. It is a great place to meet potential business partners and find prospects for your business than by setting up a great group in a particular niche and inviting people to join or even promoting your group with a social advertisement within the Facebook platform itself. Build a good relationship with this audience and the next time they think about buying the product or service you offer they will also think of you. Take the time to understand how to use them and plan your group activity like a military campaign and before you know it you will start to turn a profit from your social media marketing activity.

How to Use Facebook Fan Page For Attracting Audience to Your Website

Today there is a lot of discussion going on about Facebook fan page marketing. Many people wonder how they can promote their business using Facebook fan page and it’s reason this article comes to you.



1. Tell Your Story
Give your fans your story. People love to know the real people behind companies, so give them some personal information about you. Make it relate to your company, but also show off your personality so they can get to know you better.

Always keep yourself well updated about the progress through the sponsor ads. Check for the ads that benefit you the most; try to keep the ads that have a high click-through rate. Such measures can prove vital in deciding how much income you can earn with the help of your Facebook fan page marketing strategies

2. Have Special Offers for Fans Only

Create a special Giveaway or discount offer for people who have "liked" your Facebook fan page. This is done by using the Reveal Tab and was created by Facebook for exactly that purpose, revealing content only to people who have liked your page. Do a search on Google for Facebook Reveal Tab to get more information.

Now that you've got readers interested in your company's identity, you can move on to getting them interested in the products you have to offer. Advertise your services, your products, and anything else you can sell. Though it's important to balance the amount of sales-oriented messages you send with content-filled messages, you should at least let people know where they can go to view the products you have for sale. If you're running a special sale or offering a discount, this is also the place to let people know. Many businesses offer exclusive discounts to their Facebook fans, which is a great way to encourage people to become fans of your business and to make new purchases.

Your fan page is also the best place to let people know about your current projects. When you're getting ready to announce a new venture or product launch, show your Facebook fans how much you appreciate them by making your announcement to them first. By keeping your fans aware of what's going on with your business, you can relate to them on a more personal level and help them to feel like they are a part of the process. You can also cause great excitement among fans by hyping new products, services, and changes on your Facebook fan page.

3. Linking

Firstly, link your posts to your blog. When you make comments or posts on your Facebook fan page, try and link back to your blog as well. The best way to do this is to tell your readers about an event or interesting post you've made and direct them to your blog for more information.

Secondly, link to your Twitter and YouTube channels. Get all your social media channels into one place. Several Facebook applications allow you connect your Twitter and YouTube accounts directly to your Facebook fan page. This gives your fans an easy way to find out more about you and your company from one central location.

Thirdly, show outside links to your product or brand. If any other websites have talked about you or your product, then create a post that links to them from your fan page. Maximise the buzz about your product!

4. Ask Fans To Invite Their Friends

When someone "likes" your page ask them to tell their friends about it also. You only need a few people to do this and if they have a lot of friends you can very quickly get hundreds more people to your page. But, if you don't ask them they won't do it so don't be shy!



5. Add A Poll To Your Page

Adding a poll application to your page with a few simple questions is a great way to interact with your fans. You can structure it to find what they like about your product, what they don't like, what they want to see in your product. Use your imagination as this can be a powerful way to find out your fans needs and wants.

6. Get Fans To Talk About Your Product

Allow your fans to film a short video (30 secs) about your product or company and upload it to your page. This is an excellent way to get testimonials and keeps other fans entertained. You have full control over what you allow to be shown, but also set a few ground rules when you give your fans this opportunity.