You should fill out your effective Facebook profile, and try to shorten the about me, just brief. Facebook users won't take the time to read through your whole profile if it is too long. Use some interesting things and try to make it about 5 sentences long. Remember though, people do want to know some things about you. Make sure you fill out your favorite things like your hobbies, interests, movies and music. You want to let everybody know that you are real and likable. You might even have a few common interests to help you build on.
When setting up your effective Facebook profile, you should have a clear, easy to see Photo on your Facebook profile. This picture should be of yourself. You can conduct business without a Facebook photo but Would you feel comfortable doing business with somebody that you could not see? I know some people are new and maybe they don't have a digital camera but these folks probably are not trying to make contacts for any type of business. You should not put up a picture of your beloved bird or rabbit either.
In order to have effective Facebook profile, you shouldn't have so many websites listed on your Facbook profile. Doing that gives the image that you aren't focused on any one thing and prospects aren't sure what you are serious about. You should find a way to keep it to no more than 2 websites listed on your Facebook profile. If you are marketing more than one company, set them up on a website or a blog and direct them to that area.
You should put some alternate contact information in your Facebook profile. Some people can use the Facebook email but if someone is serious about wanting to work with you, wouldn't you want to know right away? It would not take everyone too long to find someone that they can get in touch with right away.
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