A relatively new and strong marketing instrument is social media and the biggest social media giant is none other than Facebook. In this article, you will learn 4 main things about Facebook Friends.
Firstly, Facebook friends are not necessarily friends in real life. Anyone that you will be linked to on Facebook is considered to be a friend. In real life these people might be family, friends, colleagues, acquaintances or people you know of but never actually met. Let your notion of real life friends go and think of them here as your connections.
Secondly, publicizing articles that you have written is a great way to give people access to useful content that you have written. At the end of your article, in your resource box, you should be giving your readers the option to join your list. You can simply invite them directly to your list or you send them to a squeeze page to enter their email address to receive a free report or other giveaway product. Though this may seem a circuitous route to invite Facebook friends to join your list, it has the added advantage of increasing your credibility and perceived expertise.
Thirdly, more or less Facebook friends - what is better? Some members seem to like to collect friends and Facebook has limited personal profiles to 5,000 friends. But really, if you want to reach a large number of people it usually means that you want to promote yourself or your business, which means you really want to create a business page.
Fourthly, don't take a friend for granted. Say thank you when someone goes out of their way to research something for you that you posted about. Reciprocate, especially when someone consistently takes the time to reply to you. Go looking for those who comment on your blog or always reply or come to your aide. Again, we have to think of our social media friends as we would our in-person friends. Although I have seen where "real life" friends have been taken for granted after years of giving to a relationship; it is generally accepted that when someone does something nice for you, it's polite to acknowledge and thank them. However, online so much can get lost and it can feel so impersonal that sometimes people forget that this two dimensional, black and white text post has behind it a real three-dimensional person with feelings. Don't forget your friends, especially the ones who go out of their way to reply, give you feedback, information and support.
Lastly, decide who to add and how to add friends. It really depends on what you want to share and with whom. If you just want to share what you have been doing over the weekend, post some family photos and connect with old friends then you only really connect with friends and family. If however you are using this social network to promote your business or your events then you might add additional people, which will bring you more exposure and increase your potential for reaching people. There are many different ways to add Facebook friends and this is a topic for another article. At the beginning just pay attention to the friend requests you receive through your network of friends and confirm those you want to be connected with.